Evenflow STUDIO team knows well how vital a well-thought-out and carefully designed logo is for the brand image. We devote loads of time and effort in order to make our project creative, exceptional, and easy to remember. We know at the same time that it is simplicity and adjustment to the type of client’s business that matters. Therefore, creating a logo is an important challenge. The first step is to determine the client’s expectations, then we research the market, targets and we check your competition, smoothly moving to originating the concept. While doing so, we do a lot of “brainstorming”. It is worth gathering them together making, for instance, a mind map. It may consist of collected words, which will be developed in the context of given brand activities. Such ideas can be drawn on a sheet of paper. The interesting fact is that the terms, at first sight too extreme in relation to the offer, sometimes turn out to be the most creative solutions in building the best logo. The aforementioned mind map is actually the first sketches of your logo. We always look for innovative solutions.