Alto System
Branding for Alto System.
Alto System company offers services in the field of delivery of ventilated facades with assembly, light industrial housings, and roofs. The company has been on the market since 2016. Customers have already identified the company with existing branding.
Our task was to refresh and improve the company's image, refresh the logo with a new character book, design business cards, letterhead, email footer, and wallpapers for screens of company postcards and envelopes. The new logo inspired by the company's services, lightweight aluminum roofs, refers to the colors of the first, created by the owner of the company.
Branding for Alto System. Alto System company offers services in the field of delivery of ventilated facades with assembly, light industrial housings, and roofs. The company has been on the market since 2016. Customers have already identified the company with the existing branding. Our task was to improve the company's image, refresh the logo with a new brand book, design business cards, letterhead, and email footer. We also designed wallpapers for company screens, postcards, and envelopes. We took inspiration from company services and lightweight aluminum roofs that mirrored in the colors related to the first logo created by the owner of the company. Rebranding for Alto System was a nice challenge for us. The client's wish was to refresh and strengthen the image. The Alto System company supplies ventilated facades with assembly, light industrial cladding, and roofs, in line with the latest trends and technologies. The company is made up of engineers and assemblers with several years of experience in the field. The company has been operating on the market since 2016. Customers have already identified the company with the current branding, so our task has been to refer to the current image and introduce a design according to the latest trends.
Our branding agency has taken steps in many aspects: refreshing the logo with a new brand book, designing business cards, letterhead, email footer, company wallpaper screens, postcards, and envelopes. The new logo had to be in line with Alto System services. We have used photos of the company's foregoing construction projects. We have presented numerous ideas related to logo rebranding. The client has chosen the one inspired by light, rounded aluminum roofs. We have used green colour alluded to the logo created by the first owner of Alto Systems. We have added various shades of grey to remind of the materials used in the company’s businesses. The cards have also been a big challenge. The client desired a modern, masculine look, but also for expressive carbon-like design. We proposed an embossed logo emblem on the reverse on a matte dark graphite background with a gradient. In addition, we have proposed soft-touch foil with a matte finish, which in effect gave them a modern and "masculine" look. Rebranding for Alto System, created by EFS, has allowed to refresh and strengthen the company's image by introducing a modern branding one with its roots to the previous visage customers had already identified with.
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