I have prepared the key visual for the Croodsuare restaurant in Mumbai, India. I have taken great care to shape brand identity. The modern and minimalist graphic design looks elegant, and the clear menu becomes an appealing advertisement which encourages to order delicious dishes. The restaurant’s profile combines interior elegance with rapid-service modernity. By including it in the company’s image, we met our client’s needs. I distinguished the restaurant from the competition by reducing Key Visual to all but two colours, which a rarity on the Indian market. Additionally, the client desired the background to resemble a black chalkboard where the menu and the dishes of the day are written. I proposed modern minimalism and traditional elegant blackness in a bold combination with a sharp, yellow colour, which gave the project a dynamic look. The combination of a blackboard background with a distinctive colour became the project’s leitmotif. I used them when designing business cards, in which – apart from aesthetics – I also focused on ease of reception. The longest sought element turned out to be the font as the client asked for handwritten letters. The menu and business cards were then hardly legible. Finally, I took a chance on a rounded font, adding elements drawn with white chalk on the background board. Based on what we know from the client, my design was well-received. I designed the project for Original One and happy to add it to my portfolio.
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